Male circumcision communication strategy: 2009 - 2013
In The Strategy and Implementation Plan for Scaling Up Safe Male Circumcision for HIV Prevention in Swaziland, 2009–2013 (Ministry of Health, 2009) the Government of the Kingdom of Swaziland outlined plans for integrating and scaling up male circumcision (MC). MC is to be delivered widely as part of a broad range of human immunodeficiency virus (HIV) prevention measures, as outlined in the National Strategic Framework for Response to HIV and AIDS, 2009–2014 (Ministry of Health, 2009). The MC Communications Strategy 2009–2013 is intended to support this initiative. It calls for a number of communication measures in the short term to meet the broader HIV prevention goals of MC scale-up. In the long term, it provides a broad framework for shaping MC communications.
This communication strategy is designed to be flexible to allow for adjustments over time. In this way, it can respond to changes ranging from the availability of resources and other support to new knowledge obtained about the target audiences and feedback generated throughout implementation. This strategy outlines the current efforts in MC scale-up, and lists some of the technical, political, and capacity-related issues underlying MC communication.